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SEO for CEOs
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SEO For Chartered Accountant Firms – Why It Is Important

Recently, I took to advising a firm of Chartered Accountants (Brit and Indian speak for CPAs) about why even they must learn about and use SEO for Chartered Accountant firms. Of course, it begs a discussion on the fact that very few CA firms even have websites worth mentioning but there are those t...

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An SEO Expert On Why You Should Drop Everything And Conduct A Site Audit

The tech site Search Engine Journal is a great place to go read up on SEO. Late last year, they carried an interview with Alan Bleiweiss, an SEO expert on why you should drop everything and conduct a site audit. As a CEO in a time of SEO taking pole position in your marketing scheme, it is a good...

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Resistance To SEO

Soon, someone - probably the bright junior - in your organization will tell you that SEO is important and you must splash out for it because it is and will be the most important part of your communication plan. There will be many who tell you the opposite and you will be tempted to not spend the mon...

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The Importance of Content: Why Marketers Will Spend Over US$ 10 Billion For SEO Content

This article contains a neat infographic that sums up the principal reasons on why content is everything for SEO. The importance of content is emphasized by why marketers will spend over $10 billion on content. But because SEO is not immediately understood by many CEOs, the tendency is to not loo...

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